Naturopathic Doctors: Elevating Perceptions

Naturopathic Doctors: Elevating Perceptions

CAND Elevating Perceptions Mandate The objective was to elevate the public’s perception of Naturopathic Doctors (NDs) as medical professionals by increasing the credibility of Naturopathic Medicine as a distinct healthcare system and a complement to conventional...
Adrien Gagnon: Re-branding equity

Adrien Gagnon: Re-branding equity

ADRIEN GAGNON Re-branding equity   Mandate Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its market...
Windsor Salt: How do I make that?

Windsor Salt: How do I make that?

WINDOSR SALT How do I make that? Mandate What can you do with salt? How many varieties of salt are there and how do you use them? Presenting our “chef mom” as the inspiration, we dared others to discover their hidden gourmet in their very own kitchens....