by Miriam Hara | Mar 23, 2011 | Branding
A worthy commodity product can become a household name… with a personality! Changing consumer’s perception of a “commodity” type product takes long term vision and dedication. It also takes a superior product, offering a perceived commodity, a...
by Miriam Hara | May 19, 2010 | Branding
A little patience and a little change go a long way in brand evolution. I see a brand as a living being. It needs to be nurtured carefully…it needs to sit, crawl, stand and walk before it can run. Some brands are in constant motion, too much, too fast. Working on...
