by Saara Jafari | Sep 21, 2012 | Advertising, Business Success
How many times have we heard ourselves and those around us complain about how there never seems to be enough time? And how often have we walked down an aisle in a grocery store and gotten overwhelmed by lines and choices of products? The answer would be ‘countless...
by Lindsay Sleightholm | Jul 31, 2012 | Advertising, Branding, Business Success, Creative, Interactive
Even if you have no interest in sport, there is something about the Olympics that makes even the most athletically apathetic tune in and take notice. That something is the drive, determination and dedication of the Olympic athletes. These individuals train tirelessly...
by Miriam Hara | Nov 8, 2011 | Social Media
Five years ago social media was 3% of our total media spend. Today it’s more than 20% and growing fast. ~ Muhtar Kent (Chairman and Chief Executive Officer (CEO) of the Coca-Cola Company) Kudos to Coca-Cola’s ability to integrate the new while keeping their...
by Miriam Hara | May 19, 2010 | Branding, Business Success
Hold it. Maintain it. Sustain it. When an athlete is weary, run down or even a little discouraged… is it realistic for him or her to go and run a race, without much training in hopes of coming in first? No. Likewise, it’s not very realistic to aim...
