The Creative Process: Adding Value

The Creative Process: Adding Value

Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being that there are so many people involved in developing brand creative…other than the creative team, at times it becomes impossible to please...
Advertising Wannabe: Is That You?

Advertising Wannabe: Is That You?

What does a career in advertising really mean? Advertising has always held some mystic for many creative and marketing types wannabes. Many people on the outside looking in  think  of  the world of advertising as being the ultimate career in creativity. I’ll let...