Brand Canada: The Marketing of a Country

Brand Canada: The Marketing of a Country

Canada the good. Canada the polite. Canada the humble. Well, since the last winter Olympics… a subtle change has occurred in the Canadian persona. Since the 2010 Vancouver Winter Olympics, Canada has been evolving its persona…still really nice, but a little more...
Search Optimization: Less is More

Search Optimization: Less is More

When a business embarks on a site refresh or re-design, one of the key factors to consider is whether search optimization has been implemented in the content that lives on each page. Is the website complicated and busy? Is it intuitive and easy to navigate? While...
Measure Your Success in 2014

Measure Your Success in 2014

It’s common at the end of each year to reflect upon what happened, what worked, and what we can learn from. In our personal lives, we make resolutions to improve certain areas that aren’t up to par – so why should it be any different for your business? It isn’t good...
Success: Work Smarter, and Harder

Success: Work Smarter, and Harder

I was once told by a friend that success is to “work smarter, not harder” — what she meant by this, was that it isn’t impressive to be the last person to leave the office if it’s because it takes you 12 hours to complete a task that might...