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Brand Evolution: Brand is a Living Organism

Brand Evolution: Brand is a Living Organism

A little patience and a little change go a long way in brand evolution. I see a brand as a living being. It needs to be nurtured carefully…it needs to sit, crawl, stand and walk before it can run. Some brands are in constant motion, too much, too fast. Working on...
Brand Making 101

Brand Making 101

The blending of all ingredients in most bread recipes is key to its rise and success! Very similar is the craft of developing a successful brand. Brand Making is like baking There are three important ingredients that need to be layered into brand development…....