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Marketing in Mind: Psychographics

Marketing in Mind: Psychographics

Psychographics is an approach to marketing that uses personality, value, belief and lifestyle as a measure. It has always been around, but technology is the vehicle that is now tapping into it. Any market target is multi-dimensional in digital advertising – more than...
Happy New Year!

Happy New Year!

It’s back to business, but business, as we know it, has changed. We need to adapt to stay competitive and embrace change to be in the know … and ultimately on the go! There is a resurgence of creativity that is now being channeled through mobile means. If...