fbpx
Creating the Household Name

Creating the Household Name

A  worthy commodity product can become a household name… with a personality! Changing consumer’s perception of a “commodity” type product takes long term vision and dedication. It also takes a superior product, offering a perceived commodity, a...
Meta-vertising

Meta-vertising

Let’s face it. Things have been challenging for print advertising. The rise of social media has made it apparent that online, mobile content gives clients more opportunities when trying to leverage sales. The recession also didn’t help. You’d think advertising...