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Manage Projects or They’ll Manage You

Manage Projects or They’ll Manage You

Project management is the ability to manage projects, and it is a true artform. It seems like such an easy task to do, but it isn’t. In today’s fast paced environment, staying on top of the many demands, isn’t as easy at is sounds. True, some...
Retail Marketing: Be Seen and Heard

Retail Marketing: Be Seen and Heard

In the saturated world of retail marketing, how can you ensure that you will be seen and heard? There has been a noticeable shift in Retail space over the past five years: a face-lift, if you will, on mass retailers such as Hudson’s Bay Company (HBC), Holt Renfrew,...
Cause Marketing: Why it works

Cause Marketing: Why it works

In my opinion cause marketing is the most satisfying type of marketing for any business, large or small. It’s a chance to help their favourite charity and enables businesses, ultimately, to make money. What is cause marketing? At its simplest form it’s the...