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Brand Launch: In Social Media

Brand Launch: In Social Media

According to Socialnomics, 40% of Canadians were using Facebook or Twitter by 2010. By 2012, almost half of the population had joined social media sites. In 2013, it is established 2/3 of Canadians now use social media. These are facts to be considered when...
Holiday Advertising from Coca-Cola

Holiday Advertising from Coca-Cola

As we all know, any retail brand that doesn’t get on board with holiday advertising is missing out. A lagging year of sales can be more than made up for within the last couple of months with a successful holiday campaign. Since the 1920s, The Coca-Cola Company has...
Legendary Star Power: Chanel No 5

Legendary Star Power: Chanel No 5

It really goes without saying that star power builds awareness. However, utilizing celebrities as part of a brand’s advertising campaign can be a double-edged sword. The more obvious reason is that stars themselves, especially in today’s landscape, are...
Productivity: Write This Down

Productivity: Write This Down

Productivity means making active steps towards accomplishing something — not thinking about what we have to accomplish. What are we “putting down” when we “put it down on paper”: a current of thought, a torrent of emotions, the first...