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Mobile Marketing Strategy

Mobile Marketing Strategy

In today’s society of instant gratification, people have short attention spans: They want the news in 140-character snippets, they want to shop with the click of a button — and they want infinite information accessible at their fingertips via smartphones and...
Social Engagement, Simplified

Social Engagement, Simplified

I’ve written several posts before on what to post, when to post, and how to post – but in this article, I want to discuss where to post. Which, admittedly, is just as important to identify as the other Ws of Social Engagement. Like most marketing efforts, there isn’t...
Change: For Better or Worse

Change: For Better or Worse

As Heraclitus so succinctly put it, “The only constant in life is change”. As people, some of us struggle daily in order to adapt to the changes that life thrusts upon us. As professionals, the same theory applies. The workplace, the marketplace, even the avenues in...