by Miriam Hara | Jan 19, 2014 | Advertising, Latest
The Olympic Games are quickly approaching and brands are all out there with emotive and sports related advertising . No sooner have we recovered from ringing in the new year and all the holiday season advertising, we are now being served with heart tugging emotive...
by Belinda Lui | Jan 11, 2014 | Latest, Social Media
Business blogging, or what has now been coined as content marketing, has increasingly become a good source of networking for businesses. As I sit here, ready to write my first blog post of 2014, I am aware of how difficult it is to constantly provide valuable...
by Belinda Lui | Jan 9, 2014 | Latest, Social Media
A Social Strategy is one that every business should implement — given that we’re well into the digital age, it would be a bad business choice to rule out altogether. Given that you do decide to approach the Social Strategy challenge, there are aspects to...
by Belinda Lui | Jan 6, 2014 | Latest, Social Media
In a generation of file-sharing, we may find that the lines that separate innocent enjoyment and online piracy to be a bit blurred. First, it was Napster that took a major hit in 2001 when record labels went after the file-sharing giant for copyright infringement that...
by Belinda Lui | Jan 3, 2014 | Latest, Social Media
I remember when Pinterest was first getting popular and served as one of the biggest distractions when I was trying to study for exams. I liked the humorous posts and fashion boards. A few years later, my friends started getting married and Pinterest was an excellent...