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Believable brands: Walk the Talk.

Believable brands: Walk the Talk.

Believable brands, do they exist? If so what makes them believable? At one time or another we’ve all loved specific brands. Brands that ingrain themselves in the hearts and minds of consumers’. Brands that evoke an emotional reaction from consumers on a...
Rant: Baby Boomer? Not!

Rant: Baby Boomer? Not!

The year is 2014, and niche marketing has never been so accessible nor marketed.  It’s for this very reason that I wish to discuss (or rant rather) about the categorization of the baby boom generation. I propose that individuals between the ages 50 to 54 in the...