by Joyce Turner-Gionet | Nov 20, 2015 | Branding, Creative, Design, Latest
As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do. What we’re doing is looking for truths,...
by Joyce Turner-Gionet | Nov 13, 2015 | Content, Latest, Social Media
Does your marketing message or social media share need to go viral to be effective? How much momentum needs to be behind it? Viral Marketing; we see it fairly regularly — content goes “viral”. It captures people’s imagination and spreads rapidly....
by Miriam Hara | Nov 10, 2015 | Agency, Business Success, Creative, Latest
Clients who are involved in the client agency relationship do not realize that they have a direct impact on the creative their agency produces. We hear so much about agencies and their creative prowess and how ‘the creative’ talent establishes its...