Asking What If?: What’s the big deal?
The importance of asking What If? What if? It’s a small question, but one that has shaped some of the most memorable brand moments in recent history. It opens the door to creative freedom, to alternate outcomes, to ideas that move a message beyond expectation….
Why Asking ‘Why Not?’ Is Important
The Importance of Asking Why Not? In our recent bi-monthly LinkedIn newsletter we received a lot of interest and feedback. In that newsletter, we emphasized the importance in marketing and branding of asking the question Why? That got me thinking about a few other key…
The Quiet Power of Brand Confidence
I know that some of you may feel that brand confidence isn’t a real goal. However, I constantly say that brand is a living organism. As such, it must evolve and earn it’s attributes just like any living organism. Brand confidence is not loud. You will not…
Game On! Hit your audience where they are most engaged.
Many gamers across the land celebrated last week when the Nintendo Switch 2 launched on June 5th. This marked an exciting milestone in the gaming world. From a marketing perspective, it’s important to understand the demographic of these gamers and the potential of…
AI Doesn’t Drive the Story. You Do.
A single image has the power to invite, provoke, reassure, even challenge. The beauty of storytelling isn’t always told. Sometimes, and I would like to believe, often, it’s felt. Today, with the emergence of AI, the art of storytelling seems to be on a clock….
Halfway In. Still All In.
With 2025 in full swing, we’re taking a moment to catch our breath and revisit some ideas that still have momentum. At 3H, we believe good thinking doesn’t expire. The articles we’ve shared over the past few years continue to reflect the conversations…
Design Strategy. It Matters
Defining Design Strategy After over 36 years at the helm of 3H Communications, there are certain truths in our profession that have endured the test of time. Creative concepts aren’t pretty pictures… and design isn’t decoration. When design lacks…
Design Blogs For Designing Tomorrow
The evolving world of design needs to be reflected upon. With the entry of AI generative designs, there is much more change that take place in the design industry. Regardless of how design is created, the subtle nuances and the trend setting demands from a new and…
The Colour Purple: Not the Movie
Spring is a season of renewal, an open invitation to reflect, reset, and reimagine. As nature begins to bloom, so too does our perspective. For those just discovering me or my agency, both are deeply tied with the colour purple. As with every year, this season invites…
Constructive Criticism: Elevate Your Game.
Constructive Criticism… ugh! That’s all I have to say. In the world of marketing creative the use of the term constructive criticism is as prevalent as the air we breathe! Whether designing a campaign, writing a headline, or capturing the perfect shot,…
Canada Local. Buy Into It
Canada Local, buying into it is trending, imagine that! That’s one silver lining in all this chaos and craziness with our southern neighbour. Canadians are finally waking up to the power of buying Canadian. We’ve always had the resources, the talent, and the…
Test Marketing: Don’t Ignore the WOW Factor
Test Marketing Needs a Great Concept It’s always exciting being part of something new. To have a brand venture into a new territory. Reaching out to new audiences with a brand is bold. Often, media costs and full outreach takes dollars… and that’s…
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