BAUSCH HEALTH

Beautifying Brand Imagery

When two ingredients come together in synergy, it’s a beautiful thing. This new topical prescription therapy was the first retinoid combination treatment for psoriasis in Canada. 3H launched it to healthcare professionals. The imagery uses original photography and delivers on strategic brand identity. The main messaging speaks directly to the key benefits, while adhering to strict advertising industry regulations. Some of the campaign pieces created include a detail aid, patient information, animated how-to-apply video and iPad detail aid.