BAUSCH HEALTH (Duobrii):

Visual storytelling at its finest. When the articulation of a brand’s differentiation can be easily communicated in one gesture…and transcends language and culture…that’s simply an art form. To deliver the message of stopping treatment while still benefiting from the same, we took a classic worldwide gesture to articulate Time-Out! Campaign pieces created include a print (shown here), detail aid, patient information, animated how-to-apply video and iPad detail aid.