Framing Brand Perception

Creating a social-minded and much needed recycling initiative, enabled Bausch + Lomb to assume a leadership role in the hearts and minds of end consumers. Recognizing what was dear and near with consumers, B+L brought to the forefront the environmental concerns most patients have with using daily contact lenses. This initiative further solidify B+L’s partnership role with Eyecare Practices, providing them with a program that not only resonate with today’s patients but assist in building their practices and their relationships with new patients.