Amplifying Brand Perception

Creating a social-minded and much needed recycling initiative, enabled Bausch + Lomb to assume a leadership role in the hearts and minds of end consumers. Recognizing what was near and dear with consumers, B+L brought to the forefront the environmental concerns most patients have with using daily contact lenses. This initiative further solidified B+L’s partnership role with Eyecare Practices, providing them with a program that not only resonates with today’s patients but assists in building their practices and their relationships with new patients.