Galvanizing Brand Niche

If the contact fits, wear it! Brand identity requires relevancy. With Essentials, a DTC program, the idea came from the intended consumer base. This identity zeroes in on lifestyle: arresting, urban and sophisticated. Patient-centric, in other words, it’s all about them. The images and the people shown depict Millennials. It’s what we look like and how we live. And, if it’s not, it’s the look and the life we aspire to. The tagline ‘Fit your life’ speaks to what is in the box – everything they need for their perfectly fitting lenses and for their lifestyle. The campaign included original photography, POS, packaging, a landing page and social media.