BRIOSCHI

Broadening Brand Reach

Repositioning an ethnic and heritage brand such as this one, required a delicate balance of brand styling and strategies to reach a more expansive audience. By creating a new Brioschi vision with a more contemporary and social brand articulation allowed us to, effectively position Brioschi towards a wider target base, without dismissing the existing franchise. Included in the brand articulation was the development of a brand communications strategy, Brioschi’s messaging, digital presence and footprint to maximize its impact through web, google advertising and social media.