CANDSculpting Brand Narrative
The objective was to elevate the public’s perception of Naturopathic Doctors (NDs) as medical professionals by increasing the credibility of Naturopathic Medicine as a distinct healthcare system and a complement to conventional medicine. The campaign was educational and informative, providing clear answers to the most fundamental questions about NDs and de-mystifying the myths. The tagline drove the message home with hard-hitting simplicity: Medically Trained. Naturally Focused.