CROSSTEX

Owning the Unexpected

This was a campaign approach that not only broke through the clutter but also developed a brand persona that spoke to individual treatment options. This campaign features patient profiles in a unique way to remind Dentists of the many patient types that would benefit from sedation. In a casual way we educated Dentists on the various patient profiles for sedation via a serial approach that was more captivating than featuring a happy patient, providing a campaign with an unexpected and humorous approach without losing on the informative aspect in this type of environment.