Defining Brand Identity

How many times have you found yourself in front of a pharmacy shelf looking for the solution of what pains you? On the crowded OTC shelf, packaging needs to work very hard to draw in consumers and effectively provide them with the information they need. In developing the Revlex brand packaging, we made sure the end benefit of Relief was prominent on  all its skus – all the while developing a family look that had graphic impact form maximum on-shelf presence.