EISAI

Developing Brand Drama

Tick tock, tick tock, tick tock. Many of us know what it feels like when you can’t get to sleep or stay asleep. It’s frustrating. 3H was called upon to launch a unique next-generation insomnia treatment. The mandate included developing the communications strategy and key messaging along with the brand persona to establish and position the brand within the market. A dramatic visual emphasizes the therapy’s unique mode of action. All launch materials followed the same tonality. Campaign pieces created include a print ad, digital banner ads, e-bulletins, fax blasts, virtual detail aid, patient brochures and a patient resource landing page.