LABTICIAN THEA

Articulating Brand Stance

The definition of utopia is when we can visually articulate a brand’s USP. The uniqueness of Thealoz Duo dry eye drops is that they protect by providing a biosphere for the eye. The brand visual features dry environments, capturing the symptoms of dry eyes. These are coupled with a protective ecosystem surrounding the eye with a healthy, lush environment. This speaks eloquently to the mode of action and the benefits of the ingredients that are found in every drop. The series of biosphere environments was intelligently integrated, offering an impact and unusual take within the dry eye disease category. The compelling, simply stated headline delivers the message in less than seven words.