THÉA PHARMA (Blephaclean):

Embracing Brand Whimsy

Evoking an emotion is essential for stopping power. An illustrative take on Optometrist’s applying a Blephaclean wipe provided us with the perfect opportunity to add humour, all the while showing our target audience that we indeed know their routines. The stylized photo illustrative technique allowed us to prominently feature the “eye” and the Optometrist as the hero is a compelling yet serious rendering.