Bausch Health: Invigorating Brand Position

Bausch Health: Invigorating Brand Position

BAUSCH HEALTH Invigorating Brand Position If you can’t use the words ‘effective’, ‘no-nonsense’ and ‘performance’, you need to show them visually. The objective for Elidel was to create a new brand identity. The identity needed to emphasize the product’s format and...
Purdue: Bolstering Brand Premise

Purdue: Bolstering Brand Premise

PURDUE Bolstering Brand Premise Let’s pay attention to something that needs it: ADHD. For Biphentin®, an ADHD treatment, what was important was to grab attention, while prominently featuring the various demographics affected by ADHD. Using comic book styling to tell...
CAND: Sculpting Brand Narrative

CAND: Sculpting Brand Narrative

CAND Sculpting Brand Narrative The objective was to elevate the public’s perception of Naturopathic Doctors (NDs) as medical professionals by increasing the credibility of Naturopathic Medicine as a distinct healthcare system and a complement to conventional...
Adrien Gagnon: Vitalizing Brand Relevancy

Adrien Gagnon: Vitalizing Brand Relevancy

ADRIEN GAGNON Vitalizing Brand Relevancy Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its market...
BD Medical: Patient Safety

BD Medical: Patient Safety

BD MEDICAL Patient Safety Campaign Mandate Deciding on what campaign strategy to employ for a B2B Corporate Brand begins with a thorough understanding of the core USPs of each of the products and services it delivers. It is essential to identify a commonality among...