BAUSCH HEALTH Invigorating Brand Position If you can’t use the words ‘effective’, ‘no-nonsense’ and ‘performance’, you need to show them visually. The objective for Elidel was to create a new brand identity. The identity needed to emphasize the product’s format and...
PURDUE Bolstering Brand Premise Let’s pay attention to something that needs it: ADHD. For Biphentin®, an ADHD treatment, what was important was to grab attention, while prominently featuring the various demographics affected by ADHD. Using comic book styling to tell...
CAND Sculpting Brand Narrative The objective was to elevate the public’s perception of Naturopathic Doctors (NDs) as medical professionals by increasing the credibility of Naturopathic Medicine as a distinct healthcare system and a complement to conventional...
ADRIEN GAGNON Vitalizing Brand Relevancy Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its market...
BD MEDICAL Patient Safety Campaign Mandate Deciding on what campaign strategy to employ for a B2B Corporate Brand begins with a thorough understanding of the core USPs of each of the products and services it delivers. It is essential to identify a commonality among...
