by Kyle McGuire | Jun 17, 2018
PURDUE Biphentin Mandate Let’s pay attention to something that needs it: ADHD. For Biphentin®, an ADHD treatment, what was important was to grab attention, while prominently featuring the various demographics affected by ADHD. Using comic book styling to tell the...
by Kyle McGuire | Mar 2, 2018
CAND Elevating Perceptions Mandate The objective was to elevate the public’s perception of Naturopathic Doctors (NDs) as medical professionals by increasing the credibility of Naturopathic Medicine as a distinct healthcare system and a complement to conventional...
by Kyle McGuire | Feb 27, 2018
ADRIEN GAGNON Re-branding equity Mandate Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its...
by Kyle McGuire | Feb 26, 2018
BD MEDICAL Patient Safety Campaign Mandate Deciding on what campaign strategy to employ for a B2B Corporate Brand begins with a thorough understanding of the core USPs of each of the products and services it delivers. It is essential to identify a commonality among...
by Kyle McGuire | Feb 26, 2018
DENTSPLY CANADA Oral Health Month Mandate Oral Health Month (April) provides an excellent forum to speak of good oral health habits and the innovative products that DENTSPLY provides to dental professionals. Patients have issues and fears associated with the...
