by Craig Thomson | May 30, 2023
BAUSCH + LOMB Crafting Brand Engagement Owning a brand leadership position becomes possible, only if others follow. And for others to follow the brand needs to set itself apart by listening, understanding, fulfilling needs and demonstrating shared values. The “Shaping...
by Craig Thomson | May 30, 2023
PALADIN: Dramatizing Brand Outcomes When it comes to showing before and after, few products can feature the dramatic effects as this acute short term pain management treatment. Showcasing the pain situation and the relief situation in one arresting visual provided the...
by Kyle McGuire | Sep 12, 2018
WINDSOR SALT Demonstrating Brand Resonance Make them simple, appetizing and Instagram worthy! These recipe videos take multi-step recipes and make them look fun and effortless. Through light-hearted up-beat music, smooth video editing and mouth-watering food-styling,...
by Kyle McGuire | Feb 20, 2018
WINDSOR SALT Score with Windsor System Saver II Contest Mandate Canada, eh? Nothing says it like hockey. So, when 3H was asked to create a TV ad which showcases Canadian families’ most trusted water-softening product – ‘Family Night in Canada’...
by Kyle McGuire | Nov 24, 2017
DOBSON & TONCIC Developing a Community Brand Mandate How does a local enterprise in the financial and insurance industry compete with the bigger, national names? By building a brand that resonates with its community. 3H developed a unique community brand visual...