Purdue: Bolstering Brand Premise

Purdue: Bolstering Brand Premise

PURDUE Bolstering Brand Premise Let’s pay attention to something that needs it: ADHD. For Biphentin®, an ADHD treatment, what was important was to grab attention, while prominently featuring the various demographics affected by ADHD. Using comic book styling to tell...
Bausch + Lomb: Go Free

Bausch + Lomb: Go Free

BAUSCH + LOMB Go Free Mandate Speak to me! Rather than speaking about the lenses and their features, this approach addresses lifestyles and recognizes the choices that are made on a daily basis. Life is busy and full of interaction. The packaging depicts the everyday...
Dentsply Canada: Oral Health Month

Dentsply Canada: Oral Health Month

DENTSPLY CANADA Oral Health Month Mandate Oral Health Month (April) provides an excellent forum to speak of good oral health habits and the innovative products that DENTSPLY provides to dental professionals. Patients have issues and fears associated with the...
I-Med: Eye-branding

I-Med: Eye-branding

I-MED Eye-branding Mandate Eye candy for eye-branding! iMed Pharma, a manufacturer and distributor of surgical lenses and viscoelastic eye products, required a positioning statement and brand visual that they could leverage across all communications and packaging. 3H...
Bausch Health: Against acne. For me.

Bausch Health: Against acne. For me.

BAUSCH HEALTH Against acne. For me. Patients are becoming increasingly resourceful at finding information about what is important to them. That’s why this campaign featured patient relevancy. Biacna is by far the gentlest, yet effective treatment for acne. However, it...