WINDSOR SALT

Score With Windor System Saver II Contest

Mandate

Canada, eh? Nothing says it like hockey. So, when 3H was asked to create a TV ad which showcases Canadian families’ most trusted water-softening product – ‘Family Night in Canada’ for the 30 second TV ad was very appropriate. This creative approach resonates with our core target segment, family men – who else would lift 3-20kg bags – as well as speak to our influencers, women who run the household by featuring kids playing table hockey. This ad also spearheaded ‘Score with Windsor System Saver II Contest’ which was online driven encouraging our audience to enter to win 1 of 6 a table hockey games. Helping to drive participation the campaign included digital display ads, QR code on packaging, landing page and TV ad with snipe.