BAUSCH HEALTH (ELIDEL)

Set against a soft pastel blue and yellow palette that evokes the hope of a new day, this creative brings Elidel’s promise to life. The prominent image of a baby highlights its suitability for patients as young as 3 months. Bright, approachable, and reassuring, the campaign balances clinical trust with warmth. All promotional materials were anchored in a story of gentle, effective care from the very beginning.