BAUSCH HEALTHHeadlining Brand Drama
Not an eye sore any more. Or should we say lip sore? This new topical prescription therapy was also the first combination treatment for cold sores in Canada. 3H launched it to physicians, delivering brand identity and main messaging that speaks directly to the key patient benefit, easily and visually, while adhering to strict advertising industry regulations. This campaign featured original photography and included detail aid, physician site and iPad detail aid.