Bausch + Lomb

Building on Brand

B2B communications can be and should always be creative! Strengthening the sales message through visual association not only provides a creative element to the communications, but also provides a quick understanding of the products’ benefits. This is the direction we provided for Bausch + Lomb Bioture ONEday daily contact lenses. Messaging was kept focused to each benefit, and copy was directional to provide the sales team with easy prompters and references.