Crafting Brand Engagement

Owning a brand leadership position becomes possible, only if others follow. And for others to follow the brand needs to set itself apart by listening, understanding, fulfilling needs and demonstrating shared values. The “Shaping Optometry” campaign set out to highlight these traits in an engaging and creative way. The creative illustrates Bausch + Lomb’s understanding of the challenges optometrists face in the eye care industry, and its commitment to stand by them. Our objective was to position Bausch + Lomb as the partner of choice that would put optometry in a position to win in the ever-changing eye care market. Bausch + Lomb helps optometry practices retain their patients – so not only are their patients healthy, but their practice is too.