BAUSCH + LOMB (Essentials PLUS / Essentials HOME)

Packaging Brand Identity

If the contact fits, wear it! And with the Essentials PLUS packaging that’s exactly what we did. Brand identity requires relevancy. In keeping with the ULTRA brand persona, this packaging identity zeroes in on lifestyle: arresting, urban and sophisticated. Consumer-centric. It’s what they look like and how they live. And, if it’s not, it’s the look and the life they aspire to. The tagline ‘GO BEYOND Comfort” speaks to what is in the box – everything they need for their perfectly fitting lenses and for their lifestyle. The campaign included original photography, POS, packaging, a landing page and social media.