Ease of use and application is so simple with this product it’s practically cosmetic! Cipher Pharmaceuticals is a growing specialty company with a focus on dermatology. Actikerall™, an Actinic Keratosis (AK) topical treatment was launched to the Canadian market with application being the key focus. This product required a breakthrough and stand-out creative approach. We developed the “Just Brush It!” campaign that speaks to the glamorous world of cosmetic-style advertising highlighting the convenience, while ensuring that the key clinical information is immediately visible.