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DENTSPLY CANADA

Oral Health Month

Mandate

Oral Health Month (April) provides an excellent forum to speak of good oral health habits and the innovative products that DENTSPLY provides to dental professionals. Patients have issues and fears associated with the maintenance of good oral health, and our campaign addressed them head-on. The imagery utilized for print and microsite was provocative and the copy succinct, to ensure that the messaging context was immediately understood.