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DOBSON & TONCIC

Developing a Community Brand

Mandate

How does a local enterprise in the financial and insurance industry compete with the bigger, national names? By building a brand that resonates with its community. 3H developed a unique community brand visual and persona for Dobsn & Toncic, along with a solid media plan to ensure frequency and exposure. The core message and brand character were derived from the company’s values, completely authentic, valuable and intrinsic to the community. Go local for your insurance and financial needs… go to a place where everyone knows your name. Take a look… over a cup of coffee of course!