EISAI (DAYVIGO)

Rooted in shared experiences, traditional sayings package complex emotions and behaviours into universally understood expressions. This visual narrative immerses the viewer directly into the realm of a timeless challenge: insomnia. It strikes a balance between playfulness and gravity, weaving in a whimsy that shifts our view on a well-worn adage, thus inviting trust and assurance. By revisiting and reshaping this age-old saying for today’s world, the campaign not only offers a different solution to insomnia but also challenges and expands the meaning of this familiar phrase, underscoring a modern reinterpretation of confidence and reliability.