EISAI

At the heart of this narrative lies “The Yawn”—a simple, universal gesture that bridges humour with profound health insights. This initiative explores the intricate link between insomnia and conditions like mood disorders, menopause, and cardiometabolic diseases, all through the lens of this captivating moment. It’s an invitation to delve deeper into the ripple effects of sleep deprivation on holistic health. Captivating visuals serve as a silent yet powerful dialogue, urging a reimagined approach to patient care that considers the full spectrum of sleep’s influence on health…with a simple yawn.