Creating Brand Momentum


Hayward Pool doesn’t take its leadership position lightly. Determined to maintain the number one spot within its core market and thwart the invasion of value-priced products, 3H developed a campaign. Billboard, interactive mobile ad, newspaper ad, radio commercial… all focused on the quality associated with the Hayward brand and the trust that consumers have in its products. To solidify Hayward’s brand momentum, we reminded consumers that the ultimate reason to believe in the brand is “peace of mind”.