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I-MED

Eye-branding

Mandate

Eye candy for eye-branding! iMed Pharma, a manufacturer and distributor of surgical lenses and viscoelastic eye products, required a positioning statement and brand visual that they could leverage across all communications and packaging. 3H created their “More than meets the eye” positioning along with an eye-catching brand visual that enabled them to stand apart from other medical devices and pharmaceutical therapies.