LEO PHARMA
PsoriassistMandate
Psoriasis is not contagious, but its unsightly appearance makes it an extremely unsocial disease. Leo Pharma embarked on a groundbreaking journey to create a national psoriasis program and the first-of-its-kind B2B education program for Health Care Professionals (HCPs) and their patients. We spearheaded a comprehensive research study (Derms, GPS, Patients) and with these findings, created and developed a patient-centric awareness program, under an umbrella strategy: Program name, tagline and all visual branding for collateral materials. Also created and developed the B2B education program for HCPs and patients.
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![](https://3h.ca/wp-content/uploads/2018/04/LeoPharma_Psoriassist_Logo.png)
![](https://3h.ca/wp-content/uploads/2018/04/LeoPharma_Psoriassist_BinderModules.png)
![](https://3h.ca/wp-content/uploads/2018/04/LeoPharma_Psoriassist_PhysicianPkge.png)
![](https://3h.ca/wp-content/uploads/2018/04/LeoPharma_Psoriassist_SupportCard.png)