How do I make that?


What can you do with salt? How many varieties of salt are there and how do you use them? Presenting our “chef mom” as the inspiration, we dared others to discover their hidden gourmet in their very own kitchens. “Can I cook like that?” the viewer asks. The affirmation is at the end of the TV commercial. And the assurance of success continues in an on-going digital campaign of how-to videos, building confidence in consumers to venture outside their comfort zone and explore the many varieties of Windsor Gourmet Salts. It’s a simple and evolving strategy. Seeing is believing… It looks easy… it is easy. Why not try? Through these mouth-watering recipe videos, we extended Windsor Salt’s digital footprint as well as help consumers in their culinary prep and encourage them to try something new.