BAUSCH HEALTH (SILIQ) Brand Campaign

Capturing Brand Confidence
Victory over psoriasis transcends mere milestone achievement; it embodies ongoing strength and skin clarity. Achieving complete clearance isn’t just a moment but a prolonged testament to resilience and confidence. This visual narrative, featuring a woman in a plank position aiming for two targets, symbolizes the dual challenge and triumph: reaching and maintaining psoriasis clearance. It’s about empowering individuals to embrace each victory, large and small, in their journey towards sustained wellbeing.