Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Engaging HCPs Today
It goes without saying that doctors hold a unique position in society. They are viewed as respected professionals, lifesavers and gatekeepers of our healthcare system. But behind their clinical expertise and decision-making authority, physicians are also consumers....
School Spirit: Branded
Acceptance letter in hand, what’s the first move for most students? Not lining up a summer job, not registering for classes….. THE SWAG! Year after year, before the first lecture even begins, new students line up for the hoodie, the hat… the merch. But it’s more than...
The How: Why it matters in Branding
The How As marketing creatives it's very easy for us to dream big... We talk a lot about ideas in marketing. Big ones. Bold ones. Ideas that get pinned to mood boards and pitched in boardrooms. But in branding, it’s not enough to ask what or why. The real turning...
Talking to Yourself Isn’t Research: Cracker Barrel’s Retro Reality Check
Cracker Barrel recently learned a very public, very avoidable lesson: you can’t rebrand in a vacuum. The beloved 56-year-old chain rolled out a minimalist new logo, quietly ditching its “Old Timer” mascot ‘Uncle Herschel’ in his overalls, leaning against that oh so...
My Entrepreneurial Journey: My Brand Commandments
This is the last of my series about my entrepreneurial journey. I truly hope that you enjoyed the last 5 blogs and that it provided you with some incite and value. Last doesn't mean least, and in this case, this is perhaps the most important blog of the series....
The Four Words That Changed Diamonds Forever
The moment Cristiano Ronaldo gave Georgina Rodríguez a jaw-dropping 37-carat engagement ring, the world gasped. Not only for the sparkle, but for what it represents. Behind every diamond ring lies one of the most powerful marketing stories ever told. From Legality to...
My Entrepreneurial Journey: Showing Up for Brands Matters
Showing Up for Brands. Why It Matters What sets you apart... what commands attention is how you show up each and every day. Of course showing up when it’s time to deliver, matters...but it's the small interactions before the deliver date that matters. For me, showing...
My Entrepreneurial Journey: My Positioning Statement Matters
My Promise = My Positioning Statement A positioning statement isn’t just for your website. It’s a filter, a promise, and a mantra. Every decision, campaign, and conversation is measured against that promise. When clients work with me, they know they’re not getting...
My Entrepreneurial Journey: Unforgettable Visual Identity
Unmistakably Purple If voice shapes how a brand sounds and represents, its visual identity is how it’s remembered. In a world crowded with choices, visuals are strategy, personality, and first impression all at once. For my business... my brand, that unforgettable...
My Entrepreneurial Journey: In the beginning…
Business Beginnings Before I could start a business, let alone build a business, I needed to dig into what truly mattered to me. That meant pausing, reflecting, and asking myself some real and serious questions. What shaped me in my career? What do I actually stand...