Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Brand Integrity. It’s Not Personal.
As a seasoned brand marketer, I've come to realize a fundamental truth: brand marketing is not personal. As marketers, it is our responsibility to ensure that personal opinions do not overshadow the brand's intended message, style or persona. Our role is to utilize...
Creative Concepts: Keeping the Magic
Has the mojo of creating 'creative' shifted hands? Many think that creative agencies have lost their relevance due to computer software, apps, and social media tools taking over the roles once held by creative directors, illustrators, and designers. Consequently, the...
Rebranding: The Evolution of A Brand’s Being
One of my favourite expressions is that brands are living organisms. I believe brands are not stagnant entities. They breathe, evolve, and mature over time. Just like any other living organisms that surround us. We often speak about brand evolution and what it means,...
Cracking the Code: Differentiating Objectives and Strategies
As the world of marketing evolves, so does the demand for strategic thinking. Regardless of all new technology, at our disposable or how industries and marketing landscapes change, both setting objectives and strategies remain the cornerstone of successful...
Social Media for Brands: The Power and Pitfalls
Ah, social media - the double-edged sword of our time for individuals and brands alike! On the upside, it serves as a potent platform to engage audiences, enhance visibility, and cultivate loyalty. Yet, it also conceals a complex maze of potential hazards that can...
Packaging Design: Does Your Brand Walk the Talk?
The influential role product packaging plays in expressing a brand's identity and values can never be underestimated. Impactful packaging design is not just about the visuals; it's also about how effectively it communicates and 'walks the talk.' Effective packaging...
Brand Style Guide: Unifying Your Brand’s Voice and Vision
A brand style guide is more than just a collection of fonts, colours, and logos. It's the roadmap that leads every piece of your brand's communication, ensuring consistency across different platforms, media, and teams. An effective style guide is the cornerstone of a...
The Trio of Brand Identity: Logo, Tagline, and Brand Voice
Creating a strong brand identity differentiates you from competitors, fosters brand recognition and loyalty, and communicates your values and personality to your audience. With my 35 years of experience in marketing and design at 3H Communications, I'd like to share...
‘Value Added’: Redefining the Art of Anticipating
As the business world is rapidly ever-changing, the concept of 'value add' or 'value added' becomes even more important to address. Has the 'value added' concept become like the tipping issue? In the wake of the pandemic, tipping values have increased… and more...
Colour Me Creative: Choosing the Right Palette
Colour is the silent language that speaks volumes about your brand. It's the first thing that catches the eye, influencing perceptions and stimulating emotions Colours evoke emotions, convey messages, and even influence our decisions. As creatives, we're not just...