Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.

Blog: 3H Hoopla

The Evolution of Casual Fridays

The Evolution of Casual Fridays

The Evolution of Casual Fridays   Remember when Casual Fridays were the highlight of the week? It was that one day you could ditch the high heels and starched shirts for something more laid-back. For a while, the art and advertising industries led this trend. We...

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Retro Marketing Strategy

Retro Marketing Strategy

Back to the Future What a powerful tool Nostalgia is, especially in advertising. Connecting with your target market on an emotional level is the sweet spot we are all looking for as marketers. Creating nostalgia through advertising brings back fond memories and...

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Functional Branding: A Deeper Connection

Functional Branding: A Deeper Connection

What is functional branding? You've heard of functional art. It's where art meets practicality without giving up on its artistic value. In essence it's the delicate balance of form and function. Functional branding follows the same line of thinking. It's where...

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What’s in a colour?

What’s in a colour?

What’s in a Colour? More Than You Think! Have you ever paused to consider how much colour influences and shapes our lives? It's pretty amazing when you think about it. Our brains are hardwired to respond to colour in particular ways. A very basic example is how we...

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Marketing Creative: Inside the box thinking

Marketing Creative: Inside the box thinking

 'Marketing Creative': What's that? Marketing Creative is the ability to hone in on a brand's message. Regardless of the industry it's imperative to creatively articulate the brand message. Ultimately this is achieved by a creative team's use of their transferable...

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Starbucks & The Art of ‘Individuality’ Segmenting

Starbucks & The Art of ‘Individuality’ Segmenting

'Individuality' segmenting is where it's at. Ordering my Grande Chai Latte with oat milk at Starbucks got me thinking about marketing and how today our need to profile and segment has gone beyond the niche. Standing in line to place my order, my coffee craved humans...

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The Interior Design of Branding

The Interior Design of Branding

Full Circle Recently, I've stepped back into a role that feels like home, and it's made me realize my original career path has evolved, not ended; I've simply transferred my skills in new and creative ways. My career has taken me through advertising, TV and radio...

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Goodbyes Done Right: Professional Endings

Goodbyes Done Right: Professional Endings

Goodbyes are never easy and breaking up is hard to do no matter if it's a personal relationship or a business relationship. Scratch that. If you are working in a good organization that caringly fosters culture and growth, chances are you are fortunate to share a...

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Local Business: The Ripple Effect

Local Business: The Ripple Effect

Think about your local business around the corner when you're about to click on the buy button on an online shopping property. It can't be said enough.  Just think about everyday expressions about the way of the world today or actually...the  'perceptional' size of...

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