Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Constructive Criticism: Elevate Your Game.
Constructive Criticism... ugh! That's all I have to say. In the world of marketing creative the use of the term constructive criticism is as prevalent as the air we breathe! Whether designing a campaign, writing a headline, or capturing the perfect shot, everyone...
Canada Local. Buy Into It
Canada Local, buying into it is trending, imagine that! That's one silver lining in all this chaos and craziness with our southern neighbour. Canadians are finally waking up to the power of buying Canadian. We’ve always had the resources, the talent, and the ingenuity...
Test Marketing: Don’t Ignore the WOW Factor
Test Marketing Needs a Great Concept It's always exciting being part of something new. To have a brand venture into a new territory. Reaching out to new audiences with a brand is bold. Often, media costs and full outreach takes dollars... and that's where test...
Patients vs. Prescribers: Who Really Drives Pharma Success?
Why Focus on Patients When Physicians Write the Scripts? How can pharmaceutical companies truly embrace patient centricity when script-writers are their main bread and butter? A pharmaceutical company is a sales organization. Yes, it develops drugs, but those drugs...
True Brand: Is Yours?
A True Brand Isn't Optional The word “authenticity” has finally had its run, being overused to the point of dilution. However the concept of authenticity and its intention is prevalent in many corporate boardrooms. Out of the ruins of authenticity comes a stronger...
Authentic: It’s Buzz Is Over
The marketing space is totally immersed with buzzwords that seem to dominate the collective thinking for a few years and then eventually fade away. Over the past decade, "authentic" has been that word—a term so pervasive that its over use has now made it obsolete and...
Of Brief Importance… Pun Intended
If there is one thing that has remained with the test of time in the brand marketing world, it is 'The Brief'. It has been the 'one document' that bridges streamlined information about the brand between brand marketers and creative marketing agencies since... or even...
The Millennial Relevancy
Millennials: All Grown Up. While Millennials (ages 27–43) may have less wealth than previous generations (Baby boomers and Gex X), their purchasing power is strategic, values-driven, and intentional. There's much ado about Gen Z , and in fact that generation may be...
Hues of 2025: The Colours That Define Our Year and Our Brands
Every year, graphic designers, interior designers, beauty experts, fashionistas, and even homeowners excitedly anticipate one crucial announcement: The Colour of the Year. Pantone and respected paint manufacturers reveal their picks every year. This literally sets the...
2024: A Prolific Year—Where Words Are Concerned
The 2024 Word(s) of the Year I don't know if you feel the same way as I do, but there's something oddly satisfying about seeing an entire year—its ups, downs, and collective quirks—wrapped up in a single word. But 2024? This year instead of one word stepping forward...