Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Greeting Cards: The Ghost of Christmas Past?
Are Greeting Cards the Next Dodo Bird? In 2024... ...with our inboxes overflowing and social media delivering instant "Happy Holidays" posts, is this the year paper greeting cards join Tupperware and the dodo bird in history’s archive of nostalgia? Tupperware, once an...
The Shortcut to Attention
Marketing brands are competing with more noise than ever. How do you capture the attention of an over stimulated audience? That is the magic question. With consumer attention spans changing gears faster than ever, brands have 3 seconds to grab someone’s focus before...
Legacy Brand: Embracing Bold Moves
Embracing Bold Moves: When and How to Rebrand a Legacy Brand’s Packaging Without Losing Heritage Legacy brands carry a rich history, often evoking nostalgia and trust among loyal consumers. However, as consumer tastes evolve, even iconic brands must refresh their...
Curiographics: A New Approach to Marketing Segmentation
What is Curiographics? Curiographics refers to the segmentation of audiences based the curiousity-driven content they engage with, rather than their demographic or psychographic characteristics. This term recognizes that in the age of social media, curiousity...
Agency Blues: What’s the Prognosis?
How do you know if you're suffering from the Agency Blues? If you're a brand marketer you've lived it... you've loathed it. The Agency Blues symptoms. Your heart is racing. You break out in a sweat (no, it's not because you're experiencing hot flashes). You toss and...
Brand Potential: Is it Truly Maximized?
Is brand potential an elusive goal? How do you know, as a marketer, if the brand you've been entrusted with has truly achieved its full potential? It goes beyond just success or meeting KPIs like market share, sales growth, or market penetration. It's natural that we...
Brand Loyalty: Taking it for Granted?
So You're a Market Leader As a brand manager, it’s easy to become comfortable when your brand is riding high on a wave of loyalty with the market share and sales to prove it. But here’s the truth: brand loyalty isn’t a given and it isn't easily earned either....
Graphic Design: Beyond the Software & Layout
Graphic Design: Making the Pieces Fit...And More The need of graphic design may stem from making things look good, but that's not what it's all about. Professional graphic designers are strategic partners in communication. The need to design a visual message that does...
Tupperware, Gone the Way of the Dodo?
Last week we all got hit with the news that Tupperware has filed for bankruptcy. Some may have been surprised by the news, and others may have seen it coming. In this ever changing market, it's difficult for iconic Brands to evolve in a timely way...and to maintain...
Psychographics + Demographics, a Winning Combination
The Essential Ingredients From a marketing perspective both demographics and psychographics are necessary. Demographics are the essential ingredients; the bread and butter if you will. They provide the basic information required in any good marketing strategy which...