Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.

Blog: 3H Hoopla

The iPad Generation: Alpha Generation

The iPad Generation: Alpha Generation

Generation Alpha: Are you Ready? It's hard to believe that 2024 is upon us. And guess what? We're on the cusp of something new – the rise of Generation Alpha. This generation defined by those born as of 2010 to 2025 are gearing up to become the biggest generation...

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Business Development 2024: The How.

Business Development 2024: The How.

It goes without saying that the way we build and maintain relationships has undergone a significant transformation. We all have COVID to thank for that! That isn't a bad thing... remote working has presented us with both opportunities and challenges. When it comes to...

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What’s in a Word: The Word(s) of the Year 2023

What’s in a Word: The Word(s) of the Year 2023

It's that time of year again...when we look back and reflect on the year we've just experienced. And one true and tried tradition is the word of the year...or should I say words of the year. Each year, Merriam-Webster Dictionary and the Oxford University  uncover the...

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Packaging Design: Making it Sing: On Shelf. On Line.

Packaging Design: Making it Sing: On Shelf. On Line.

As with everything else in the world of design, packaging design is where form marries function, and every detail counts.  There's an art and science to the development of packaging design.  Given that it's the constant reminder of your brand, it's a crucial, yet...

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Brand Courage: A Brave Necessity

Brand Courage: A Brave Necessity

Brands that are setting themselves up for big wins are the ones bringing something new to the table, armed with their brand courage. Breakthrough brands find themselves perched precariously at the precipices of greatness, poised to redefine leadership in their own...

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Branding Consistency: The Bucket Principle

Branding Consistency: The Bucket Principle

With over 40 years in marketing—and 35 of those at the creative core of 3H Communications—I've learned that while we often speak about brand positioning and essence, the "how" sometimes slips through the cracks. In the dynamic world of campaigns and boardroom...

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Business Karma: A Rewarding Philosophy

Business Karma: A Rewarding Philosophy

If karma is real, does business karma also exist? It stands to reason that if you believe in the concept of what goes around comes around, similar to personal karma, businesses too can be subject to its influence. What is the essence of karma? Rooted in religion,...

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Design Thinking: The Creative Approach to Problem Solving

Design Thinking: The Creative Approach to Problem Solving

What Is Design Thinking? We all live and work in a world that is constantly evolving and transforming. Design thinking helps guideus through the maze of challenges that traditional problem-solving methods can't quite navigate. For sure we've all encountered challenges...

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Brand Integrity. It’s Not Personal.

Brand Integrity. It’s Not Personal.

As a seasoned brand marketer, I've come to realize a fundamental truth: brand marketing is not personal. As marketers, it is our responsibility to ensure that personal opinions do not overshadow the brand's intended message, style or persona. Our role is to utilize...

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