Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.

Blog: 3H Hoopla

Graphic Design: Beyond the Software & Layout

Graphic Design: Beyond the Software & Layout

Graphic Design: Making the Pieces Fit...And More The need of graphic design may stem from making things look good, but that's not what it's all about. Professional graphic designers are strategic partners in communication. The need to design a visual message that does...

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Tupperware, Gone the Way of the Dodo?

Tupperware, Gone the Way of the Dodo?

Last week we all got hit with the news that Tupperware has filed for bankruptcy. Some may have been surprised by the news, and others may have seen it coming. In this ever changing market, it's difficult for iconic Brands to evolve in a timely way...and to maintain...

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Psychographics + Demographics, a Winning Combination

Psychographics + Demographics, a Winning Combination

The Essential Ingredients From a marketing perspective both demographics and psychographics are necessary. Demographics are the essential ingredients; the bread and butter if you will. They provide the basic information required in any good marketing strategy which...

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The Agency-Client Romance

The Agency-Client Romance

The Agency-Client Romance: The Unrequited Love Story In the bustling city of creativity, nestled not far from the skyscrapers of innovation, there lies a humble agency, 3H, with a heart as big as its ideas, in a place brimming with inspiration.  This agency has been...

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Your Brand Visual Campaign:  100% Ownable?

Your Brand Visual Campaign: 100% Ownable?

Does your current brand visual campaign undermine your brand's authenticity? Brand visuals are the cornerstone of a brand's identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict your target...

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A Day in the Life of a Creative in a Marketing Agency

A Day in the Life of a Creative in a Marketing Agency

Nostalgia for the Mad Man Era It's hard not to be nostalgic about what was once the 'life of a creative' in a marketing agency. We were  the epitome of cool. Dress-down Fridays? Every day was a casual masterpiece of quirky tees, ripped jeans, and comfy sneakers....

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Creating Brands: Good enough?

Creating Brands: Good enough?

Set the Bar High When you're in the business of creating brands the bar needs to be set high.That doesn't mean that the brand should be high end. Creating a brand from the ground up is essentially comprised of many different "conscious marketing" decisions that are...

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Leverage LinkedIn for Business

Leverage LinkedIn for Business

Like many social platforms, the LinkedIn social platform has evolved. It launched itself as a social platform for professionals and to a large extent it has maintained that unique edge. I would argue that LinkedIn has somewhat devolved into a professional Facebook...

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