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A Brand Icon: Coke bottle still in great shape 100 years later!

A Brand Icon: Coke bottle still in great shape 100 years later!

by Joyce Turner-Gionet | Dec 9, 2015 | Branding, Creative, Design, Latest, Marketing

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.” Excerpt from the Coca Cola...
Visual Identity: which brands are making it real?

Visual Identity: which brands are making it real?

by Joyce Turner-Gionet | Nov 20, 2015 | Branding, Creative, Design, Latest

As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do. What we’re doing is looking for truths,...
Viral Marketing: Is your content crazy contagious?

Viral Marketing: Is your content crazy contagious?

by Joyce Turner-Gionet | Nov 13, 2015 | Content, Latest, Social Media

Does your marketing message or social media share need to go viral to be effective? How much momentum needs to be behind it? Viral Marketing; we see it fairly regularly — content goes “viral”. It captures people’s imagination and spreads rapidly....
Creating Creative: A matter of trust.

Creating Creative: A matter of trust.

by Miriam Hara | Nov 10, 2015 | Agency, Business Success, Creative, Latest

Clients who are involved in the client agency relationship do not realize that they have a direct impact on the creative their agency produces. We hear so much about agencies and their creative prowess and how ‘the creative’ talent establishes its...
Social Media Brand Trust: The Pitfalls and Realities of Earning It.

Social Media Brand Trust: The Pitfalls and Realities of Earning It.

by Miriam Hara | Oct 30, 2015 | Content, Interactive, Latest, Social Media

Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer,...
Stop Selling. Start Sharing. It’s what social media is all about.

Stop Selling. Start Sharing. It’s what social media is all about.

by Miriam Hara | Oct 29, 2015 | Advertising, Content, Latest, Social Media

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you...
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