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A Brand Icon: Coke bottle still in great shape 100 years later!

A Brand Icon: Coke bottle still in great shape 100 years later!

by Joyce Turner-Gionet | Dec 9, 2015 | Branding, Creative, Design, Latest, Marketing

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.” Excerpt from the Coca Cola...
Visual Identity: which brands are making it real?

Visual Identity: which brands are making it real?

by Joyce Turner-Gionet | Nov 20, 2015 | Branding, Creative, Design, Latest

As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do. What we’re doing is looking for truths,...
Viral Marketing: Is your content crazy contagious?

Viral Marketing: Is your content crazy contagious?

by Joyce Turner-Gionet | Nov 13, 2015 | Content, Latest, Social Media

Does your marketing message or social media share need to go viral to be effective? How much momentum needs to be behind it? Viral Marketing; we see it fairly regularly — content goes “viral”. It captures people’s imagination and spreads rapidly....
YIKES! Is that a typo? Trash typos before they trash you.

YIKES! Is that a typo? Trash typos before they trash you.

by Joyce Turner-Gionet | Oct 9, 2015 | Communications, Content, Latest

Typo: Abbreviation for typographical error. AKA fat-finger syndrome. Typos are not necessarily the same as spelling errors. In marketing and advertising, we often refer to a spelling error as a typo, but typos are not necessarily the same as spelling errors. The term...
Lifelong learning: In marketing it’s a must!

Lifelong learning: In marketing it’s a must!

by Joyce Turner-Gionet | Sep 30, 2015 | Business Success, Interactive, Latest, Marketing

“On the Journey of Learning.” I saw this tagline (above) on a big yellow school bus passing me on the highway through Toronto. It’s a beautiful line. Learning is a journey. If we’re open to it and up for the adventure, it can be a tremendously satisfying lifelong...
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