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A Logo Does Not A Brand Make

A Logo Does Not A Brand Make

by Miriam Hara | Sep 27, 2023 | Agency, Branding, Marketing

I know, it’s an awkward stated headline, but I wrote it that way intentionally because it clarifies the point. In business we often hear the term ‘logo’ used interchangeably with ‘brand’.  However, while these 2 terms are inextricably...
Creative Concepts: Keeping the Magic

Creative Concepts: Keeping the Magic

by Miriam Hara | Aug 11, 2023 | Advertising, Agency, Branding, Creative

Has the mojo of creating ‘creative’ shifted hands? Many think that creative agencies have lost their relevance due to computer software, apps, and social media tools taking over the roles once held by creative directors, illustrators, and designers....
Rebranding: The Evolution of A Brand’s Being

Rebranding: The Evolution of A Brand’s Being

by Miriam Hara | Aug 4, 2023 | Agency, Branding, Marketing

One of my favourite expressions is that brands are living organisms. I believe brands are not stagnant entities. They breathe, evolve, and mature over time. Just like any other living organisms that surround us. We often speak about brand evolution and what it means,...
Brand Style Guide: Unifying Your Brand’s Voice and Vision

Brand Style Guide: Unifying Your Brand’s Voice and Vision

by Miriam Hara | Jul 7, 2023 | Agency, Branding, Creative, Design, Marketing, Social Media

A brand style guide is more than just a collection of fonts, colours, and logos. It’s the roadmap that leads every piece of your brand’s communication, ensuring consistency across different platforms, media, and teams. An effective style guide is the...
‘Value Added’: Redefining the Art of Anticipating

‘Value Added’: Redefining the Art of Anticipating

by Miriam Hara | Jul 5, 2023 | Agency, Business Success

As the business world is rapidly ever-changing, the concept of ‘value add’ or ‘value added’ becomes even more important to address. Has the ‘value added’ concept become like the tipping issue? In the wake of the pandemic, tipping...
Colour Me Creative: Choosing the Right Palette

Colour Me Creative: Choosing the Right Palette

by Miriam Hara | Jun 28, 2023 | Advertising, Agency, Branding, Creative, Design

Colour is the silent language that speaks volumes about your brand. It’s the first thing that catches the eye, influencing perceptions and stimulating emotions Colours evoke emotions, convey messages, and even influence our decisions. As creatives, we’re...
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