Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for...
To understand why I need what I need in a new hire, you have to understand the business. [inlinetweet prefix=””Do what you love.” – Steve Jobs” tweeter=”” suffix=”#NewHireWishList #SharedWisdom”]The advertising...
Earlier this week, I focused on you being the multi-tasking maestro as the business or team leader. It’s equally important to encourage your team members to multi-task. I’ll repeat my definition of multi-tasking. I’m not talking about one person being asked to wear...
At least in the creative world and in the advertising business, multitasking is key, especially for small businesses. Multitasking breeds an inclusive culture and by extension, it builds a team. Multitasking demands sharing information, a crucial aspect in any...
What makes branded creative concepts magical? In a recent LinkedIn discussion, someone commented that the reason why creative agencies were no longer relevant was because computer software (InDesign, Photoshop, Illustrator) had replaced what was once reserved for...
In my last post I stated why I feel that there is a big disconnect between creative agencies and clients. You can read that article here. Below is a short recap. It is my belief that the single-focused creative agencies continuing to work in the same way they did over...
